What to Do if Your Property isn’t Selling

Has your property already been in the market for quite some time and you have not had any luck? Is there any way to attract buyers? There are many strategies that you can use to sell your property. Let’s start with the basic ones and proceed to the others.

Rethink your Marketing Strategy

Many buyers research properties months, or sometimes, even years in advance. If your listing details are not updated for months, potential buyers will not show interest in the property. One of the best ways to attract buyers is to post great photos of your house – both the exteriors and the interior. Take some in daylight and some in the evening. A variety of great pictures will, no doubt, spark an interest.

The first thing you need to do is to figure out your target audience. Once that is done, you can rewrite your description and make it more creative and appealing. Aim this at your target audience. You can also upgrade to a featured listing. For this, get in touch with your agent.

Consider Changing the Selling Price

The three critical factors while selling a house are the presentation, location, and price. Decreasing the price a little bit might make the buyer feel that it is possible to purchase this product and might consider it. If your property has been in the market for some time, you need to reassess the market value and by extension, your price.

Take a Break

If your property has been on the market for a long time without luck, there are chances of the below-mentioned situations occurring.

Buyers might avoid it thinking something is wrong with it as it has been around for a long time or they will use it as a negotiation tool to further decrease the price. This usually happens when the property has been in the market for about 3 months or so. The best idea here is to take a break from listing it and start out fresh again. This is a great option if you can afford to do it.

Understand What Went Wrong With Other Buyers

Get an honest review from your agent. If possible, get in touch with the buyers who did not take fancy to your place and ask them why. Correct it. Revamp your place to make sure it is aesthetically pleasing. Instead of renovating the entire place, try to hire a home stager to bring some spark to the place. Spring for some paint, professional cleaning of the house and the garden, and make some quick fixtures as well.

Comparison Research

Check out the listings on the market and see what other properties are there and how they are faring. Attend inspections and auctions, network there, and gain more insight about why buyers are passing up on property. Note down anything that strikes you and later, discuss that in detail with your agent and see if there is any way to make it happen. With a good market and some luck, your property should sell out pretty fast.

If you’re having trouble selling your home, check out our FREE Home Evaluation and let us help sell your home.